What is SEO and how does it work?

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The “People also ask” box is a gold mine for finding related questions that the same user probably has, giving us an opportunity to answer those questions. Therefore, every SERP feature you see is an additional opportunity to serve content to the very same searcher. If I were trying to start an SEO strategy in 2023, my first step would be to look for my company’s head term on Google. With the advent of search AI and AI-generated content, we need to implement new approaches to keep our sites ahead of unprecedented competitive challenges. Ensure your website is secure (e.g., HTTPS), maintain transparency in business practices and spotlight user reviews and testimonials. Content, especially on specialist topics, should be either authored by or vetted by experts. Highlighting the credentials of contributors can amplify perceived expertise.

Negative SEO is a malicious SEO practice that’s used by your competitors to demolish your website rankings in search engines like Google. If you’re NOT careful and don’t fight against negative SEO, your website may get banned or penalized by search engines.

Local SEO

Not only does it improve web accessibility, but it gives you a chance to rank in Google’s image pack and image results. You can answer this question by examining the SERPs and your competition. You can also think through your reader’s thought process and their search intent. Collectively, these are called E-E-A-T, and they’re part of Google’s Search Quality Rater guidelines. Google wants to know that you’re qualified to deliver information to searchers.

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In the final stage of the funnel, users are evaluating their options to make informed decisions on whether or not to make a purchase. Other features, such as automatic caching and code optimization, are also excellent for improving page load time. Nitro Pack includes features such as image optimization, which sizes, compresses, and adapts your images to load faster. You can also use Pictory to edit videos based on text, which is especially useful for webinars, podcasts, and Zoom recordings. PageSpeed Insights is a free tool provided by Google for website owners to examine how Google assesses their page speed. Customize tone of voice, target audience, and language for each project.

I’ve found this works well for ecommerce sites and websites that follow similar patterns. If your industry has no “standard,” it might not provide many useful results. Search Console is a useful option if you want to improve specific pages and don’t have access to paid tools. It’s simple to use and automatically suggests websites to compare to yours based on keywords in common – useful if this is your first analysis and you’re not sure where to start. It enhances your content strategy by unearthing areas for improvement to meet your target audience’s needs and improve visibility for SEO. For example, let’s say you were running the website of an online pet store.

One of the best ways to optimize YouTube videos is to create playlists. Subtitles and closed captions are a much-needed accessibility component of your videos. They also indirectly help you optimize for YouTube search by giving YouTube a text version of your video content. Create a thumbnail that includes either a variation of your keyword or a short phrase that could generate clicks (like “1,000 organic followers, fast!”).

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Develop comprehensive guides, product reviews, and comparison articles that provide valuable insights and help users make informed decisions. Now that you have a list of AI SEO tools to choose from, you’re ready to find the right one to address any pain points in your SEO strategy. As I mentioned earlier, page speed is important in how your content ranks. Similar to Page Speed Insights, Nitro Pack is an AI tool that optimizes your website page loading time. Pictory is an AI video generator that allows you to easily create and edit high-quality videos. To get started, upload a script for your video, which will serve as the base of your video content.

Check out our award-winning blog, free tools and other resources that make online advertising easy. Its content-optimizing writing assistant even tells you what to add in your post to make it more comprehensive and likely to rank at the top of search engine results. You can even optimize older, underperforming posts in less than 30 minutes. Reach out to these site creators or content managers to request backlinks. Be sure to offer an incentive, such as high-quality content to improve upon what they’re currently linking to or proposing a topic for a guest blog post you want to write for them.

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